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The Lasting First Impression

Let me first introduce myself, I am Richard, one of four Directors here at Shores. The uniqueness of Shores is that the four Directors here have very different backgrounds and expertise. Michael and myself come from a family business history steeped in Outerwear, both wholesale and e-commerce. Tayyab’s expertise lies in his great business acumen and in running teams that specialise in e-commerce and social media. Mark comes from a predominantly design, branding and tech development background. Together we truly hope in Shores for the sum to be greater than the parts.

Shores is a company with a simple message.

We. Do. Outerwear.

Nothing else, just Outerwear. It is what we love and what we are passion about and we want to do that one thing really well.

Our philosophy is that a jacket is the last thing you put on but the first thing people notice.

Perhaps up until now the jacket has been something of an afterthought, while the rest of the outfit has been much more carefully considered. It is our aim to ensure that coats and jackets claim their rightful place as the jewel in the crown. At Shores we aspire to be a destination and a collaboration bringing you the best coats and jackets for every occasion and every season.

But something else we are passionate about is the relationship and journey we take together alongside our customers and contributors. You see Shores is a company created by everyday people for everyday people. We aren’t a cold, polished, corporate entity interested simply in the transaction. We are a human company made up of superbly talented and passionate but nevertheless real, ordinary people with all the wonderful quirks, attributes, imperfections, qualities and opportunities that us human beings are bestowed with.

We don’t want to pretend to be something that we aren’t, we want to be honest, we want to be real. We want to share our journey with you as we build Shores and we want you to share your journey with us. We feel sincerity and integrity are becoming more and more important in this day and age. Digital technology is fantastic, we love it, we embrace it, it’s omnipresent but it should also not reduce our interactions and our shared experiences down to binary. We need to give the digital realm some heart and soul and that’s what Shores is all about.

One of our particular drives is for us to build our company whilst helping other people to build their careers too. We don’t want to go down the conventional route of paying models, photographers, and stylists to provide us with a cookie cutter photo shoot that looks like every other. We want to work with real people with real talent and offer them an opportunity, a leg up, a helping hand to get their careers off the ground and offer them the break that they may not ever have got. So if you are a model, a photographer, a stylist, a lighting assistant, a film-maker, a blogger – then please get in touch with us and we will do all we can to help you in any way we can.

I look forward to working with you and sharing our journey with you.

Many thanks